Zalify
Creating an official website and optimizing brand image for a vertical e-commerce SaaS company.
Brand
Website
Background
Zalify is a SaaS company focused on vertical e-commerce, developing Shopify plugins to solve operational challenges for e-commerce businesses.
Challenge
Zalify faced two main challenges: unclear brand positioning and lack of a distinct visual identity, along with the absence of a suitable platform to showcase their products and services, which affected communication with potential clients.
Action
We began with in-depth interviews with the Zalify team to define their brand core values and target users. We then developed a complete brand visual system and applied it to the website design, ensuring every design detail effectively conveyed the brand concept.
Next Project
AfterShip Brand
Client
AfterShip
Designer
Pinyi
Project Timeline
2021
