BetterBrain
Client
BetterBrain
Designer
Pinyi
Project Timeline
2023
Professional and trustworthy brand identity for a brain health startup.
Background
BetterBrain is a startup focused on brain health, offering comprehensive health assessments, one-on-one professional counseling, and personalized health plans to improve brain wellness.
Challenge
In the healthcare sector, establishing professional credibility is crucial. BetterBrain needed a brand identity that could convey both expertise and care, building trust from the first client interaction.
Action
We explored BetterBrain's mission and values, creating a new brand identity inspired by the letter "B", brain shapes, and infinity symbols. This included logo design, color schemes, and a visual identity system that ensures consistency across all brand touchpoints.
Results
The new brand identity strengthened BetterBrain's professional image, establishing a clear market position and receiving positive client feedback.
Next Project
Jumping Freight Website
Client
Jumping Freight
Designer
Pinyi, Edward, Keira
Project Timeline
2023
