SaleSmartly Website
Professional brand website for an intelligent customer service platform.
Background
SaleSmartly is an all-in-one intelligent customer service platform integrating chatbots, email, and social media channels. As a startup targeting cross-border businesses, SaleSmartly needed a website that could effectively communicate its product value and establish professional credibility.
Challenge
As a new startup, SaleSmartly had limited brand resources. We needed to explore design possibilities within the existing brand framework while ensuring a deep understanding of their product features, business goals, and target users.
Action
We began with in-depth interviews with the SaleSmartly team to align on brand core and website objectives. Our research included competitor analysis and defining brand archetypes and target users. For content, we focused on building product credibility through clear copy, illustrations, and demo animations. The visual design built upon existing brand elements to create a professional experience that resonates with the international market.
Results
The new website successfully enhanced SaleSmartly's professional image and product credibility. Clear feature presentation and team profiles helped SaleSmartly gain recognition in the cross-border business sector.
Next Project
Jumping Freight Website
Client
Jumping Freight
Designer
Pinyi, Edward, Keira
Project Timeline
2023
